Yeah, but this one is more story driven, its been stated that they're going to do everything they can to avoid poweverleving and grinding and such. one of the developers stated that there will be no "go kill 20 rats" type quests, and that you will never be killing menial creatures over and over.
PvPing will be in. I mean, how could it not be? Imagine an endless supply of sith for your jedi to try and cleanse the galaxy of? Or maybe your a bounty hunter trying to see how many sith/jedi you can knock off. although pvp hasn't really been discussed greatly, i think they'll be able to pull it off in a way that fits with the star wars feel.